You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Sami Wong.
ANA has found 2 results for you, in 121 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
May 19, 2016
×

Citation

Ziems and Wong (2016a, May 19). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities


Research papers

Zodiac brand research in China

Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a deeper understanding of the meaning of brand...

Catalogue: Congress 2014: What Inspires?
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
September 10, 2014
×

Citation

Ziems and Wong (2014a, September 10). Zodiac brand research in China. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/zodiac-brand-research-in-china--8360